By The Nation
The Honda HR-V achieved an 80 per cent market share in the compact SUV segment, and captured a 29 per cent market share in the total SUV segment in 2017, said the release. It has also received 10 awards from six leading organizations over the past three years, from 2015 to 2017.
Pitak Pruittisarikorn, chief operating officer at Honda Automobile (Thailand) Co Ltd said: “Since the Honda CR-V was first introduced in Thailand in 1996, it has set a new benchmark in the upper SUV segment and accelerated the surge in demand for SUVs covering all groups of customers.
“The Honda HR-V was introduced in Thailand in 2014 with an aim to meet the growing demands of the compact SUV segment. It quickly became a popular vehicle among Thai customers, with current cumulative sales of 62,000 units.
“We then introduced the Honda BR-V in 2016 to support the growing demands of the sub-compact SUV segment. As a result, Honda’s SUV lineup met market demand by being perfectly aligned with our customers’ various needs. This has allowed Honda to retain the leadership position in the SUV segment, with a 63 per cent market share of the total SUV segment in 2017.”