By The Nation
According to a press release issued by the company on Friday, the move is based on the global brand message “Drive your Ambition” and intended to provide better customer experiences and also strengthen its brand image.
Morikazu Chokki, president and CEO of MMTh, said: “Overall performance is good, we are in the right track to 2018 target. However, we are still committed to emphasise improvement of products and services. To further evolve our brand, we will implement a new outlet identity to ensure that the customers can experience a consistent Mitsubishi-ness, including looks and feel, as well as service quality of Mitsubishi Motors Thailand wherever they are.”
Mitsubishi Motors Thailand plans to upgrade its 220 outlets nationwide by FY2020 while changes at the first 40 outlets will be completed within FY2018. Nine of them have been completed.