By The Nation
Looking to build brand love and brand advocacy, the campaign is part of Krungsri Auto’s effort to affirm its top-of-mind position in the automotive finance business.
Under the campaign, Krungsri Auto is offering existing customers a chance to redeem special privileges that fit with their preferences and lifestyles, ranging from exclusive experiences at concerts of leading Thai and international artists, well-known restaurants, top hotels and resorts, and first-class cinemas.
Officially launched at the end of October last year, Krungsri Auto “Give” campaign was very well-received, with the overall privileges being redeemed worth more than Bt 7 mIllIon . In 2019, Krungsri Auto plans to select a wider range of privileges to offer the best customer experience that goes beyond automotive finance.