By The Nation
The record 2018 was led by all-time best full year sales from both the Ranger pickup truck and Everest mid-size SUV, the company said.
“The success of the Ranger and Everest continued to drive our performance and progress in 2018,” said Wichit Wongwatthanakan, managing director, Ford Thailand. “The launch of both the new Ranger and new Everest mid-year helped to raise the bar even further in their respective segments, and further widen their appeal in the market.”
Sales of the segment-defining Ranger in 2018 rose 25 per cent year-over-year to a record 55,389 vehicles.
The Ranger’s extraordinary year helped it continue to gain segment share, adding 0.2 percentage points from the previous year to 12.4 per cent, and remained firmly number three in Thailand’s highly competitive pickup truck segment, the company said.
The new Ranger features the 2.0L Bi-Turbo and 2.0L Single Turbo engines, as well as the proven Duratorq engine, helping bolster its wide appeal among Thai customers.
The full lineup in Thailand consists of 20 different Ranger models, including the Wildtrak, XLT, XLS and XL variants, and the new ‘Limited’, or LTD, variant. It also includes the Ranger Raptor, Asia Pacific’s first and only high-speed, off-road performance pickup truck.
“The ‘Built Ford Tough’ Ranger continues to revolutionise the pickup truck segment,” said Wichit.
The Everest also delivered a record performance in 2018 with sales growing 19 per cent to 9,756 vehicles, helping drive its segment share up 1.3 percentage points from the previous year to 15.1 per cent.
Designed to redefine expectations for a mid-sized SUV, the Everest continues to gain in popularity with its bold design, refined interior and off-road capabilities with on-road comfort. A wide range of advanced driver-assist technologies help make the Everest one of the smartest and safest vehicles in its segment.
Ford continued to enhance its overall Ford customer and ownership experience in 2018 with the launch of the Ford Authorised Distributors initiative. Complementing Ford’s nationwide network of 155 authorised dealerships, this added more than 2,000 approved parts resellers, auto garages, and body shops to the company’s network, helping bolster its ability to get genuine Ford parts to customers wherever they choose to have their vehicles serviced across the country, the company said.