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Mitsubishi sees boost in domestic sales

Jan 31. 2019
2018 Mitsubishi Triton
2018 Mitsubishi Triton
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By The Nation

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Mitsubishi sold 84,560 vehicles in Thailand last year, posting a 21.3-per-cent growth year-on-year.

In comparison, the automotive market grew 19.5 per cent with a total industry volume (TIV) of 1,041,739 units. 

The automaker’s market share also grew to 8.1 per cent, Morikazu Chokki, Mitsubishi Motors (Thailand)’s president and CEO, said in a press conference.

He explained that Mitsubishi’s outstanding performance in Thailand came from an improvement in hardware, including newly designed showrooms. 

“Soft skills, such as dealer service and operations, have also been successfully implemented,” he said.

On export, Mitsubishi grew 4.2 per cent year-on-year with combined built-up (BU) and knocked-down (KD) volumes totalling 347,000 units, surpassing earlier projections. At supporting sister plants in Indonesia, Philippines, Russia and Brazil, BU exports were steady and further propped up by a massive 37-per cent growth in KD volume.

In terms of production, Mitsubishi Motors (Thailand) registered a significant 11.2 per cent growth, with 444,000 vehicles leaving the assembly lines at Laem Chabang Port.

This year, the Japanese automaker plans to continue focusing on growing market share, bolstered by strong models like the Triton, Xpander and models with minor changes.

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