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Mercedes brings 5 new sports lines to Thailand

May 04. 2019
5 new AMG models launched
5 new AMG models launched
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By Kingsley Wijayasinha
The Nation

12,791 Viewed

Expansive Mercedes-AMG offerings aim to reinforce local embrace of brand

German powerhouse Mercedes-Benz is massively expanding its Mercedes-AMG product lineup in Thailand with the launch of a bunch of new models.

Earlier this week the company staged the official introduction of the Mercedes-AMG GT 53/63 4MATIC+ 4-door coupe, G 63 SUV, E 53 4MATIC+ and C 43 4MATIC.

Since the local introduction of the Mercedes-AMG sub brand in 2017, the company has launched 10 models – GLC 43 4MATIC, GLA 45 4MATIC, GT R, GT C, C 43 4MATIC (CKD), GLC 43 4MATIC (CKD), E 63 S 4MATIC+, C 43 4MATIC facelift (CKD), CLS 53 4MATIC+ and GT S.

According to Mercedes-Benz, the sales of AMG models in Thailand has grown by over 300 per cent thanks to the expanding range of models being offered, along with attractive promotions. During the first quarter of this year alone, AMG sales increased by 79 per cent.

“The launch of five new sports luxury car lines today will not only create a new sensation for Mercedes-Benz Thailand, but it will also fully fill out the portfolio of Mercedes-AMG cars in Thailand,” Frank Steinacher, vice president for sales and marketing, Mercedes-Benz (Thailand) Ltd, said.

“At the moment, we have 18 models in our product offerings with full coverage of the 43, 45, 53, 63, 63 S and the Mercedes-AMG GT families. Moreover, the company is also preparing a surprise for every customer this year with a plan to introduce five more new models of Mercedes-AMG cars, both imported and locally produced.”

He said Mercedes-AMG buyers will enjoy more privileges, such as the AMG Private Lounge in Thailand and overseas, as well as the AMG Driving Academy, which is being set up for the first time in Southeast Asia.

Mercedes-AMG GT 53/63 4MATIC+ 4-Door Coupe

This is the first 4-door sports coupe (many might say it’s a saloon) to be developed in-house by Mercedes-AMG. Mercedes says that the GT combines daily driving comfort with a large number of options for individualisation and the very latest in sports car engineering.

The GT 53 is powered by a turbocharged 435-hp in-line 6-cylinder 48V mild hybrid engine, while the GT 63 comes with a bi-turbo V8 engine with as much as 639hp and 900Nm of torque. They both come with the AMG Speedshift TCT 9G transmission, promising super-short shift times. Acceleration is also quick, with the GT 53 clocking 4.5 secs and the GT 63 clocking 3.2 secs for the 0-100km/h dash.

Inside, there’s a 12.3-inch widescreen infotainment display, along with a Burmester sound system (with Apple CarPlay and Android Auto) and a new touchpad.

Mercedes-AMG GT 53 4MATIC+

Engine: in-line-6 turbo

Displacement: 2,999cc

Max power: 435hp/6,100rpm

Max torque: 520Nm/1,800-5,800rpm

0-100km/h: 4.5 secs

Top speed: 285km/h

Price: Bt9.99 million

Mercedes-AMG GT 63 4MATIC+

Engine: V8 bi-turbo

Displacement: 3,982cc

Max power: 639hp/5,500-6,500rpm

Max torque: 900Nm/2,500-4,500rpm

0-100km/h: 3.2 secs

Top speed: 315km/h

Price: Bt14.99 million

Mercedes-AMG G 63

Perfect for any action movie, the G 63 is the ultimate off-roading machine from Mercedes-AMG – and stands out with its large and boxy design.

The body has been strengthened with various grades of steel, while laser-welding on the roof also contributes to higher body strength and better surface quality.

The IWC-design dashboard features a cockpit of two 12.3-inch widescreens blended into a single unit. There’s also a Burmester sound system and an ambient light system with 64-selectale colours.

The 4.0-litre bi-turbo V8 engine is capable of pumping out 585hp and 850Nm, and catapulting the G 63 from rest to 100km/h in under 5 seconds, particularly helpful when being pursued by T-Rex’s or rival mobsters. There is a rear-biased all-wheel-drive system (40:60) and AMG Ride Control suspension with adaptive damping with three settings.

Unfortunately, fuel consumption and the emissions level are not its strongest points at 7.6km/litre and 299g/km.

Mercedes-AMG G63

Engine: V8 bi-turbo

Displacement: 3,982cc

Max power: 585hp/6,000rpm

Max torque: 850Nm/2,500-3,500rpm

0-100km/h: 4.5 secs

Top speed: 220km/h

Price: Bt14.79 million

Mercedes-AMG C 43 4MATIC CKD

This is one of the best-selling AMG models in the Kingdom, thanks to its highly competitive pricing enabled by local assembly.

Compared to the standard C-Class, the C 43 gets sporty upgrades such as new AMG radiator grille, aerodynamic kit and 19-inch 5-spoke wheels that helps improve airflow. The exterior trim is in glossy black and there are multi-beam LED headlights with Ultra Range Highbeam that shoots up 650 metres ahead.

A special AMG menu features information, such as warm-up (engine and oil temp.), setup (drive systems and exhaust), G-Force, Race Timer and Engine Data.

Apart from the normal driving modes, a new “Slippery” mode has also been introduced for wet road driving.

The interior features the AMG Matt Silver Glass-Fibre trim as well as AMG sports seats with climate control, new touch control buttons, new seatbelt feeder for front seats, Burmester sound system and 10.25-inch display.

Mercedes-AMG C 43 4MATIC CKD

Engine: V6 bi-turbo 

Displacement: 2,996cc

Max power: 390hp/6,100rpm

Max torque: 520Nm/2,500-5,000rpm

0-100km/h: 4.6 secs

Top speed: 250km/h

Price: Bt4.31 million

Mercedes-AMG E 53 4MATIC+ CKD

More affordable than the top E 63 4MATIC+ model launched last year, the E 53 4MATIC+ comes with a much more affordable Bt5.26-million price tag.

You still get 0-100km/h acceleration under 5 seconds from the 3.0-litre powerplant – power comes from a new engine with EQ Boost starter-alternator system featuring 48-volt mild hybrid functions. 

The exterior gets AMG treatment, including 20-inch wheels in high-gloss black, AMG twin sports exhaust and a front bonnet with expressive powerdomes. The window frames are also in black, contributing to the aggressive look.

New systems offered in the E 53 4MATIC include Vehicle Setup, the Vehicle Monitoring system, Engine Remote Start, Mercedes-Benz emergency call system, as well as the Communications module (LTE) for the use of Mercedes Me connect services.

Mercedes-AMG E 53 4MATIC+ CKD

Engine: 6 in-line bi-turbo

Displacement: 2,999cc

Max power: 435hp/6,100rpm

Max torque: 520Nm/1,800-5,800rpm

0-100km/h: 4.5 secs

Top speed: 250km/h

Price: Bt5.26 million

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