Divana brand owner DVN sets sights on being Asia’s leader in spas and fragrances by 2020
DVN International – a leading global player in beauty, wellness and fragrances under the Divana trademark – is hosting a major campaign to emphasise the brand’s success and express gratitude towards its Thai customers in its 17th anniversary year.
The company expects to break through Bt500 million in annual sales revenue by the end of its fiscal year, along with the execution of a CICE (Collaboration, Innovation, Creating Shared Value, and Experience Penetration through Superior Service) strategy with the aim of becoming Asia’s industry leader in spas and fragrances by 2020.
Pattanapong Ranuraksa, co-founder and managing director, said on Tuesday: “The gross value of the spa industry in Thailand is tremendously circulated with continuous growth annually. On our side, we have reached 150-per-cent growth with approximately Bt120 million in sales revenue in the first quarter, and we are expecting to break Bt500 million in total by the end of the fiscal year.”
Divana is recognised as Thailand’s No 1 premium spa, which has continuously received great feedback in the past 16 years from over 1.3 million customers worldwide.
Some 75 per cent of its customers are from Asian markets such as Japan, Korea, Hong Kong, China and Taiwan, about 20 per cent from Europe and 5 per cent from Thailand, Pattanapong said.
“In order to support the target expansion, we plan to open new branches at Soi Somkid, Chidlom, along with at least four more branches in major tourist cities across the country within 2019,” the MD added.
“In celebration of the brand’s 17th anniversary, Divana has joined hands with prominent Thai luxury fashion brand POEM to host ‘Divana: ENCHANTÉ PAR LE POEM’, featuring products with four all-time-favourite signature scents – Raya Vedic Rose, Mango Mantra, White Orchid Holistic and Queen of the Night – reuniting the science of aromatherapy and lucky energies of gemstones, including rose quartz, tiger’s eye, cave pearl and amethyst, as well as 99.99-per-cent gold leaves, to respond to customers with interest in the holistic approach to restoring the energy of life,” he explained.
“The exclusive campaign also offers a special complimentary Bt12,500 limited-edition luxury scarf by POEM with any signature product purchase over Bt13,000. The scarf has been exclusively designed for the campaign, with only 500 available worldwide and not for sale.
“The sophisticated luxury scarves are collectibles created to express our gratitude toward the customers who play important parts in Divana’s continuous growth in the past 16 years,” the co-founder said.