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RS strengthens platform commerce in tie-up with logistics firms

Aug 01. 2018
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By The Nation

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Leading entertainment company RS aims to strengthen its new multiple-platform commerce (MPC) business by joining forces with strategic partners and services.

Meanwhile, it is also expanding its large database for customers of the 1781 call centre to in order to cater to its expanding health and beauty, and home and lifestyle businesses.

RS also recently joined an insurance company with the aim of taking its business to another level. Now, RS sees potential in the courier business, as it will enhance the strength of its MPC business, said a media release on Tuesday from the company. 

RS is entering agreements with Kerry and SCG Express to ensure nationwide delivery to reach over a million customers, promising fast, efficient and reliable delivery, with cash-on-delivery option. 

Pornpan Techarungchaikul, chief operating officer, RS Public Co Ltd, said that the company is joining forces with strategic partners to speed up its success and strengthen its MPC (multiple platform commerce) business, in order to achieve higher income and profits.

Its call centre 1781 is a platform that connects RS to its viewers and customers in a direct to customer (D2C) approach, bringing multi-faceted experiences to modern consumers who take care of their health and look for convenience for a better lifestyle. 

RS views the courier business as being on the rise, said the release.

The company has been successful in delivering its products to its customers quickly, efficiently and reliably, which translates to high level of satisfaction, which in turn facilitates repeat purchases, said the release.

Now it will enhance the logistics side of its MPC business in order to prepare for expansion. This will propel the group’s profits to yet another all time high, says Pornpan.

At the same time, it will strengthen its MPC business by soon adding health and beauty, and home and lifestyle products such as appliances, home utensils, clothes, accessories and marketing services incluing insurance and others.

This step catalyses the strength of its big database of 1781 customers, which number more than a million and are expected to reach 1.5 million by the end of 2018.

Additionally, the company’s experience in analysis will be leveraged to ensure its products, services and marketing campaigns respond to consumer needs, says the release. 

In order to strengthen the logistics side of its MPC business, RS has partnered with two large companies – Kerry and SCG Express – to ensure efficient delivery nationwide.

Customers will be able to count on fast and efficient delivery services, with additional cash on delivery options, according to the release. Many consumers today prefer to pay when the product is delivered. Today’s consumers also look for speed, convenience, and reliability. This move not only improves its logistics side, but also helps feed the growth of its MPC business, says the release.

RS chose to partner with the logistics companies due to their professionality. Kerry Express (Thailand) Ltd is the operator of Kerry Express, which offers delivery to 99.9 per cent of areas in Thailand, with 97 per cent of the parcels delivered at the first attempt. Meanwhile, SCG Yamato Express Ltd, the operator of SCG Express, is fast, efficiant and punctual. 

Yamato now operates in 23 countries around the world. It is Japan’s number one company providing express home delivery services.

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