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TOG adopts aggressive marketing approach, expects domestic growth to double

Aug 09. 2018
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By The Nation

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Thai Optical Group Public Company Limited (TOG) has adopted an aggressive marketing approach to increase revenue and anticipates domestic growth will double as a result of its new premium grade products Zenith Iden and Bluloc.

The Zenith Iden lens is designed for those with complicated and high-prescription spectacles while the Bluloc lens helps reduce harmful light. Both products are seen as key drivers for the company to expand its domestic market in the future.

Torn Pracharktam, managing director of TOG, recently announced second quarter revenue from sales and services of Bt441.39 million, a decrease of 7.39 per cent compared to the same period last year. Net profit is Bt28.15 million, with 4.97-per-cent margin, a decrease of 0.11 per cent. The reduction in net profit can be attributed to the sale of value-added lenses and service.

TOG plans to aggressively expand its domestic market from the current total revenue proportion of about 5 per cent. 

The new customer base in the United States continues to grow in line with plans for the first phase. The company is also seeing a continuing increase in orders from Europe, Australia & New Zealand after revising its strategy to boost sales.

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