By THE NATION
Champion, a renowned US lifestyle sportswear is the latest brand added to the company’s portfolio. As a sole distributor, Sport Revolution plans to open eight or nine more stores within 2019.
Pornsak Chinawongwatana, chief executive of Sport Revolution Co Ltd, said lifestyle sportswear segment tends to grow significantly in line with the changes among Thai consumers who are paying more attention to workout and sports, especially the younger generation.
Besides its use for workout purpose, sportwears can be matched with other items for everyday life.
“For target customers of Champion, the company focuses on level B or higher, 60 per cent male and 40 per cent female. We aim for teenagers and early to middle working-age group who have high purchasing power and would like to own unique items that represent their identity. We deploy every channel to create awareness among this group. For digital marketing, we have influencers creating experience and inspire the target group. This will help us to better approach them and match their lifestyle, he said.