By The Nation
Marketing campaigns will roll out aiming to boost sales in Thailand beyond Bt2.2 billion this year.
“Guided by Amway’s focus on the new generation, our efforts have extended to cosmetics,” said Ratana Channara, marketing director of Amway (Thailand).
“This time, we have coloured up the image of Artistry by unveiling the trendy brand ‘Artistry Studio’ with cosmetics based on inspirations from the hottest cities around the world. Artistry Studio NYC Edition captures the bold and energetic spirit of vibrant New York City and is a collaboration with famous New York artist Lady JDay, who contributed to the packaging design.
“On marketing strategy, we will reach out to new-generation women through both online and on-ground channels. For example, the Artistry Passionista Contest will seek out women who are truly passionate about beauty. The 100 Looks 100 Passions campaign will show how Artistry can create 100 different looks for the same model. The Artistry Virtual Beauty application has been created so women can virtually put on Artistry cosmetics. And makeup workshops have been organised for Amway business owners as well,” Ratana said.
“On top of this, Artistry has sponsored the Busan International Film Festival for seven consecutive years. At the latest event, Artistry Studio Gallery was set up to deliver beauty experiences to Amway business owners, movie fans and other visitors to the festival.
“The Artistry Studio Gallery also featured the special works created by Lady JDay. Amway Thailand also sent out invitations and brought new-gen and high-level Amway business owners from Thailand to the event so that they could enjoy the special experiences there and share them later with customers and consumers.”