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Mitsubishi Electric aims for lead in air conditioner sales

Jan 17. 2019
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MITSUBISHI Electric Kang Yong Watana is aiming for the lead in the cooling electrical appliances market with expectations of a 10 per jump in sales to Bt15.5 billion for the 2019 fiscal year.

The company is expected to post sales of Bt14 billion for the 2018 fiscal year, which ends on March 31, 2019, the company’s managing director Yasushi Moriyama, said yesterday.

 To achieve its business plan for 2019, the company appointed Pope-Thanavat Vatthanapooti as Mitsubishi Electric’s partner/presenter for the fifth consecutive year. This will drive its sale growth to achieve the target, Moriyama said.

He added that the company will continue to focus on growing its household electrical appliances and air-conditioner businesses.

“Thailand is considered as our Asian hub with continuous growth potential,” he said. “For the fiscal year 2019, we are ready to drive quality and sustainable growth of our organisation, society and environment under United Nations’ SDGs, or Sustainable Development Goals.

“This is regarded as an important move to make changes towards sustainable goals started from equality and sustainability within the company from our employees to Thai consumers.

Moriyama said the company would create value for the economy, society and environment together with the development of innovation and products with Mitsubishi Electric’s “unique identity, with offering products with quality, safety, energy saving” and environmental friendliness.

“Mitsubishi Electric Corporation Japan will celebrate its 100th anniversary of operation in 2020,” Moriyama said.

“We are always committed to operating our business with social responsibility to enhance the quality of life so as to achieve our sustainable development growth with aims to successfully grow our business to reach the sales over 5 trillion yen in the fiscal year 2020.

“For Thailand's economy in 2018, GDP increased to 4.2 per cent from the government policy to support the investment in the mega-infrastructure projects and the public consumption factor which resulted in a positive growth in the overall economy.

 “The competition in the home appliances market continues to be vigorous. 

Therefore, we will broaden our reach to cover the wider group of target consumers with the launch of better quality “inverter” air-conditioner models so as to retain our market share and No.1 leadership in air-conditioner for home use segment and No. 1 trusted brand voted by the consumers in Thailand as well as cater to the consumers’ requirement and create sustainable happiness for the Thai society.

“We expect that in 2019, the economy will be better, so, we project our overall sales to grow over 10 per cent higher than the last fiscal year.”


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