By The Nation
Robinson Plc is spending more than Bt15 million on marketing as it marks the arrival of the Year of the Pig.
The annual Chinese New Year celebration involves fierce competition, said Wimol Lerdsungjamsai, head of marketing strategy for Robinson.
“This year, we expect every retailer to utilise all kinds of strategies to compete against one another. Tactics will include offering a wide array of products and special promotions,” he said.
Robinson too will launch two campaigns, “Robinson Chinese New Year 2019” from January 24 and February 21 at 48 Robinson Department stores, and “Robinson Lifestyle Luck & Love Chinese New Year 2019” from January 28 and February 22 at Robinson lifestyle shopping centres nationwide.
The first campaign will involve special “red packet promotions”, including 30 per cent discount on new products, a maximum of 8,888 points on the 1 Card and a chance to win one of the 57 prizes of gold and diamond accessories worth over Bt2 million. Exclusive promotions for Central credit card holders include an additional discount of up to 32.5 per cent and a maximum cash-back credit of Bt20,000.
The second “luck and love” campaign will offer promotions such as Chinese talisman giveaways (a gold plate with the inscription of the God of Fortune from Chengdu’s Qing Yang Gong temple), Bt500 “red packet” discounts from leading stores and a chance to win one of 10 gold necklaces worth more than Bt200,000.
Central to offer a ‘lifestyle journey’ for Chinese New Year
CPN will invest Bt200 million to boost its position as “the best one-stop destination” for this year’s Chinese New Year.
Central Pattana (CPN), in cooperation with banks and airlines, is launching the “Great Chinese New Year 2019 – The Portrait of Wealth” campaign, in which people can shop, pay respect to their ancestors and gods, eat and enjoy their leisure time at 32 Central shopping centres nationwide.
Responding to the new marketing trend “omnipresence”, CPN aims to create a “lifestyle journey” experience for consumers with big promotions offering rewards worth more than Bt9.4 million. This campaign is expected to draw 20 per cent more traffic to the Central shopping centres.
The company is also targeting quality tourists from China by offering exclusive privileges to support the tourism sector. The campaign runs from January 25 to February 28. “This Chinese New Year, we will celebrate the year of the ‘Golden Pig’, a symbol of health and prosperity for Chinese people. This year is considered a year of luck, prosperity and wealth,” Nattakit Tangpoonsinthana, executive vice president of marketing for Central Pattana plc, said.
Partners include the Government Savings Bank, Kasikorn Bank, Siam Commercial Bank, UnionPay, Thai AirAsia and Jubilee Enterprise.