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Giffarine introduces ‘smart transform’ campaign to mark 23rd year

Feb 15. 2019
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By The Nation

3,137 Viewed

Giffarine Skyline Unity Co Ltd is marking its 23rd anniversary with a “smart transform” campaign and by introducing more than 10 new items. The company has also set aside a Bt200-million marketing budget to support business growth and highlight quality products, especially the skincare line.

“Giffarine will meet challenges with a major business transformation,” said Dr Nalinee Paiboon, president of Giffarine Skyline Unity. “It will focus more on technology, work-process enhancement, marketing development and be more committed to customers. The new products and services will focus on health, beauty and wellness. 

“Furthermore, sales campaigns and brand development will aim to make our products more appealing and make it easy to distribute among both existing and new customers through both online and offline channels. The advertising content is designed to be ‘cool’ and responsive to customers’ specific needs. As demand and choices become more dynamic, our business strategies need to be more effectively adaptive and capable of reaching consumers at all channels.” 

Giffarine’s “smart transform” campaign has been created to deal with rapid changes and disruption to maintain existing strengths and enhance new potential for greater success.

“We’ll enter our 24th anniversary with confidence,” Nalinee added.

As of today, the company’s total revenue stands at Bt82.35 billion, with 7.8 million members, 730,000 business members, and Bt37.33 billion having been distributed to business networks. 

There are 106 Giffarine business centres across the country, with new offices recently opened in Rajdamri and Bang Phli.

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