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Prudential Thailand launches product for 'customers who don’t like insurance'

Feb 22. 2019
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By The Nation

3,049 Viewed

Prudential Life Assurance (Thailand) has launched PRUsuper link, a unique and flexible investment-linked insurance product that was developed based on an online customer survey, the company said in a press release on Friday.

Launched in January, the “Insurance for those who don’t like insurance” campaign aimed to gather insights from Thai customers on their views about life insurance, as well as raise awareness of the importance of life insurance among them, the company said. 

The online campaign ran from January 16 to February 17, attracting approximately 3,000 participants, and 3,623,422 video views through YouTube and Facebook.

Aman Kapoor, Chief Customer and Marketing Officer, Prudential Thailand, said: “At Prudential Thailand, we work hard to make sure that customers remain at the core of our business, providing specially curated products and service offerings that truly correspond to their needs. PRUsuper link is proof of our commitment to always listening to and engaging with customers, as well as delivering valued and trustworthy insurance products. 

“We are confident that the flexible nature of PRUsuper link will meet the needs of modern-day consumers, especially those who are unfamiliar with insurance.”

PRUsuper link allows customers to customise their insurance coverage, make a savings plan, pause their premium payment, withdraw a part of the investment and switch mutual funds for free, whenever they want. 

The flexibility of this product means that customers have an option to purchase additional benefits, such as hospital income or critical illness coverage to include in their insurance policy while enjoying continued coverage, even when they put their premium payments on hold. 

With regular contributions, this plan can help to steadily grow a customer's wealth, whilst offering them opportunities to receive investment returns from various domestic and overseas fund choices, managed by leading asset management companies. Apart from the plan’s flexibility, customers can enjoy faster bonus payout from the second year of the policy with 0.5 per cent of unit value per year, as stated in the policy.

Wichai Cheewasrirungruang, Chief Agency Officer, Prudential Thailand, said: “We are delighted to launch PRUsuper link, Prudential Thailand’s first unit-linked product that’s available through our agency channel. Thanks to the feedback and insights from customers, we have developed a customisable product that responds to the various needs of customers, be them protection, savings or investment. 

“Our Investment Consultant-licensed agents are well-prepared and excited to introduce this product to interested customers going forward.”

PRUsuper link is available through agency channel. A variety of Unit-linked solutions are also offered through bank partners – UOB, Thanachart, Tisco and Siam Commercial Bank.

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