Thursday, August 22, 2019

Coocaa growing through Lazada partnership and AI

Apr 11. 2019
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By The Nation

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Four months after its debut on Lazada Thailand, Coocaa has emerged as one of the e-Commerce giant's first Joint Business Partnership (JBP) brands for 2019.

The company said in a press release on Thursday that this strategic partnership aims to bring high-quality televisions and after-sales services to Thailand, by cutting out the middle-man and providing consumers with the best deals.

By tapping into the marketing, branding and sales solutions provided by Lazada’s industry-leading platform, Coocaa will focus on the market’s rising demand for smart-home devices in Southeast Asia. This has led to significant changes in the smart TV industry landscape. 

Coocaa is committed to continuing its innovation lead by focusing on Artificial Intelligence - Internet of Things – TVs (AIoTVs) and making them available at an affordable price.

“Coocaa is gearing up to be the trend-setter and leader in Southeast Asia’s TV industry, especially in Thailand. Within a very short time, we have become recognised as one of Lazada’s JBP brands for 2019. Through this partnership, we will continue to meet the appetite for technological advancement at an affordable price,” said Rock Zhang, General Manager of Coocaa Southeast Asia Brand Business & Director of Global E-Commerce Overseas Department.

Jing Yin, President, Lazada Group, said: “The e-Commerce space in Southeast Asia is growing rapidly, and we are proud to empower vibrant brands like Coocaa, who are embracing this opportunity to win new consumers in the region. Lazada is extremely committed to developing solutions that our brands and sellers can leverage, to accelerate their growth into super e-Businesses. 

“As we curate and create the best experiences for consumers, we want to build a sustainable marketing, sales and branding ecosystem that offers efficiencies and long-term value for our partners.”

As one of the few e-Commerce-only technology brands, Coocaa’s online presence has been growing strongly and steadily. During the 12.12 campaign, Coocaa emerged as the #1 best-selling TV brand, and #2 best-selling brand in the home appliance category, in Southeast Asia.

As part of the JBP, both Coocaa and Lazada Thailand will invest in e-commerce marketing solutions and innovations. Coocaa will also increase its investment in Lazada Thailand, by regularly launching exclusive marketing campaigns and exclusive products, to expand consumer outreach and stimulate high quality sales growth.

Consumers will also be able to make purchases from a highly comprehensive and cutting-edge product portfolio at Coocaa’s LazMall flagship store, and enjoy top quality products and customer service.

By leveraging Lazada’s vast logistics network and country-wide last mile delivery service, Coocaa expects to reach all households across Thailand. This will potentially increase Coocaa’s market share, and enhance the company’s penetration rate in both rural and urban markets.

The strategic partnership is part of Coocaa’s ambition to redefine the industry landscape in Thailand and Southeast Asia by introducing AIoTVs for all homes in Thailand, at an affordable price. 

Since 2018, Coocaa has allocated more spending in R&D, and is working with other tech companies, including Google and Baidu, to develop more AI products, to provide better entertainment options.

The trend of TV purchases in Thailand has changed significantly, from digital TVs, to smart TVs, and now AIoTVs which enable users to seamlessly connect to increased content. One of the key features of the AIoTV is its role as the center of a household’s connected devices, making the TV set more than just an entertainment device.

The launch of Coocaa’s 50Q5 Android Smart TV has become the trailblazer for AIoTVs – having been dubbed one of the best-in-class affordable Android TVs. In the next three years, Coocaa will be introducing more smart-home devices on Lazada.

This trend also corresponds to the growing smart home concept in the region. The Asia-Pacific is expected to dominate the smart-home market by 2020, with a value of USD 13.7 billion (Bt436 billion) and an estimated growth rate of 27 per cent. This means that consumers are demanding increased connectivity and intelligence as part of their lifestyle, and the TV will become the central hub for family entertainment and communication at home.

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