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Huawei strengthens global brand  position, value in annual study

Jun 17. 2019
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By The Nation

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China-based mobile-phone giant Huawei has strengthened its position in a leading global brand index, while also increasing its brand value.

BrandZ’s annual “Top 100 Most Valuable Global Brands” study, published by WPP’s research arm Kantar, ranks Huawei 47th – up one place from last year – with an 8-per-cent increase in brand value. 

This marks the fourth consecutive year that Huawei has been featured in the top 50, according to Kantor’s report released on Monday.

Ground-breaking product innovations such as the Huawei P30 smartphone’s advanced camera system and the unprecedented technological innovation baked into the Huawei Mate X handset, which boasts advanced 5G capabilities and a new foldable design, have clearly struck a chord with media and consumers alike, gaining excellent product reviews and countless awards – success that been reflected in sales, Kantor said.

As leading tech analyst firm IDC noted in its most recent “Worldwide Mobile Device Tracker”, Huawei provided the only highlight from a vendor perspective, posting year-on-year growth in shipments of more than 50%. 

It further remarked that the company’s laser focus on growing its stature in the world of mobile devices saw it closing the gap on leader Samsung and firmly cementing its No-2 position globally.

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