Friday, July 19, 2019

Sharp, BTS and VGI team up to bring fresh air to BTS SkyTrain

Jun 20. 2019
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By THE NATION

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Sharp Thai Co Ltd has signed a deal with the Bangkok Mass Transit System PCL (BTS), the mass transit provider, and VGI Global Media PCL, a Thai offline-to-online (“O2O”) solutions provider across advertising, payment and logistics platforms, to introduce its Plasmacluster technology on the BTS SkyTrains with installations set to be completed on two trains this month.

Developed by Sharp, the Plasmacluster technology is an air purifying mechanism to neutralise allergens, bacteria, mould and viruses and eliminating odours, leaving air cleaner and healthier. The three companies said the collaboration will bring benefits to BTS passengers, allowing them to enjoy better air quality.

In addition, VGI is considering the adoption of Sharp’s digital signs for its advertising. Sharp is also planning to use VGI’s media platforms for its marketing campaigns.

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