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Heroleads Thailand expands regional footprint with acquisition of Bdigital Indonesia

Jun 27. 2019
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By THE NATION

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Data-driven performance marketing company Heroleads (Thailand) has spread its wings to Indonesia by acquiring Bdigital, a local digital marketing agency, to form Heroleads Indonesia.

The aim is to expand Heroleads digital performance solutions business for both medium and large enterprises to Indonesia and replicate the success it has enjoyed in Thailand. The new Heroleads Indonesia and Heroleads Thailand now make up Heroleads Asia — a company set to become a leader in performance marketing in the region.

Heroleads connects businesses across Thailand with their customers by offering industry-specific digital solutions. The company specialises in developing Ad-Tech software solutions to help marketers manage digital activities across different platforms more efficiently. The product offering to the client base includes performance-based digital advertisements, data analytics & tracking solutions, lead management and platform-based influencer marketing.

Bdigital, founded in 2014, employs 30 digital experts and provides services in lead generation and social media marketing to a variety of clients. In the last two years bDigital has achieved strong growth throughout Indonesia serving clients in seven cities and plans to accelerate growth as part of Heroleads Asia.

“This acquisition is the first step in our plan to expand across the Southeast Asian region. Indonesia is the largest internet market in Asean with more than 150 million active social media users. We believe that by helping local businesses — from medium companies to large enterprises — to grow online, Heroleads will be able to contribute to Indonesia’s economic growth”, said Carlo Herold, founder and chief executive of Heroleads.

“Heroleads Thailand has proprietary marketing technology as well as an outstanding team and experience to help us position ourselves as the leading performance marketing company in Indonesia. This combined effort opens up a lot of opportunities to strategically increase our market share not only in Indonesia but also in Southeast Asia”, said Rama Dhonanto, managing director of Heroleads Indonesia.

A number of policy reforms announced in Indonesia since 2016 have contributed to the growing interest from Thai investors in various information and communications technology (ICT) domains. The Indonesia Investment Coordinating Board (BKPM) is continuously seeking to accelerate the growth of Indonesia’s highly promising digital economy by encouraging more investors to put money into the sector.

Thailand aspires to be an ASEAN regional centre of the digital economy, as established in the Thailand 4.0 strategy in alignment with the Thailand 12th Social and Economic Development Plan (2017–2021). ICT aims to be the foundation of the country’s development, which will drive the Thai economy into the rankings of high-income countries.

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