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 Companies embracing the digital age: survey

Jul 17. 2017
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By The Nation

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Digital Transformation (DT) is coming of age, according to the recent survey commissioned by IFS.

The survey covered 750 professionals across a range of industries, with 80 per cent of respondents seeing themselves as “enabled”, ‘enhanced’ or “optimised” to leverage DT while 89 per cent said they have “advantageous” or “adequate” funding in place for digital projects.

That is seen as a clear acknowledgment that the time of disruptive technologies is here, and that the vast majority of firms are realising that they need to invest in digit, the survey found. 

The survey found that 27 per cent of companies say digital transformation “‘makes them more competitive”, giving them a vital differentiating edge while 29 per cent see the main benefit of embracing digit as “accelerating innovation” and 28 per cent believe that it promotes “growth opportunities in new markets”. 

The survey found that companies are sensing how embracing digital can transform even seemingly small tactical decisions into key strategic differentiators.

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