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Thai select brandings to spread Thai value through restaurants

Sep 04. 2018
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By The Nation

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Business Development Department of the Ministry of Commerce is attempting to create economical value through Thai restaurants in the country by officially awarding 579 certified restaurants with "Thai SELECT" brand. Certified restaurants were divided into three categories: Thai SELECT PREMIUM (7 restaurants), Thai SELECT (522 restaurants), and Thai SELCT UNIQUE (50 restaurants).

Business Development Department of the Ministry of Commerce is attempting to create economical value through Thai restaurants in the country by officially awarding 579 certified restaurants with "Thai SELECT" brand. Certified restaurants were divided into three categories: Thai SELECT PREMIUM (7 restaurants), Thai SELECT (522 restaurants), and Thai SELCT UNIQUE (50 restaurants). 

The campaign invited all to help promote Thailand to both domestic and international tourists through authentic Thai cuisines that offer fine and impressive dining experience, Sakon Varanyuwatana, Vice Minister of Commerce, said yesterday.

Thai SELECT certification in Thailand have been awarded to 579 restaurants throughout the country under six categories: taste (30 points), ingredients (20 points), sanitation (20 points), menu (10 points), restaurant decoration/atmosphere (10 points), and services (10 points). 

The awarded restaurants were classified into three categories 1) Thai SELECT PREMIUM, which recently certified seven restaurants: Blue Elephant Bangkok and Phuket, Krua Patha, Osha Thai Restaurant and Bar, Baan Suriyasai, and Sala Rim Naam. The Thai SELECT PREMIUM certified restaurants are proven to have refined quality Thai cuisine, authentic menu, restaurant decoration that shows Thai culture, and excellent services (restaurants with a total score of 90 and above). 2) Thai SELECT certified 522 restaurants that offer great quality of Thai cuisines and authentic Thai menu (with a score of 75 to 89). 3) Thai SELECT UNIQUE went to 50 restaurants with similar attributes as those in the Thai SELECT category but are especially offering local menus that show the local authentic food (with a score of 75 to 89), he said.

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