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Swensen's reaches out to young crowd with dessert pop-up store

Dec 22. 2020
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By The Nation

Swensen’s has carved a niche for itself in the dessert market with the launch of a pop-up store, the first of its kind in Thailand, the company said.

"Sweet Aholic by Swensen’s" offers crafted French butter croissants topped with signature ice cream from Swensen’s. Another highlighted feature of the new pop-up store is its minimalist design that is expected to generate a buzz among café hoppers.

“As we have been serving Thai people for several decades, Swensen’s wants to confirm our leadership in Thailand’s dessert market by targeting an entirely new breed of customers. The launch of Sweet Aholic by Swensen’s truly aligns with this commitment,” said Anupon Nitiyanant, general manager of Swensen's (Thai) Ltd, a subsidiary of The Minor Food Group Plc.

“This pop-up dessert store is designed especially for younger crowds who are looking for a unique new experience and taste. Its captivating visual appearance and stylish interior also make it an ideal spot for photo capturing and sharing on social media.”

He said the pop-up store looks to satisfy a younger range of consumers with the use of its minimal, yet distinctive and sophisticated brand image.”

Napol Sirimongkolkasem, head of marketing, Swensen's (Thai) Ltd, said the dessert store concept was driven by a belief that desserts can bring you happiness in all emotional situations.”

A variety of specially designed beverage products are also available.

For a limited time only, the specially crafted French croissants topped with a choice of delicious ice cream are now available at Sweet Aholic by Swensen’s on the G floor of Samyan Mitrtown, and will be served until December 31.

For more information, contact Swensen’s Public Relations Department at 02 365 6934, alternatively visit 

https://www.facebook.com/sweetaholicbyswensens

 or https://www.instagram.com/sweetaholic.cafe/

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