By The Nation
He added that the company also plans to open 20 hotels within five year in Asia and the Middle East.
Its plan includes and targets new hotels in London, Paris, Milan, Berlin, Lisbon, Prague, Madrid, Chicago, Las Vegas, New Orleans, Atlanta, Dubai, Singapore, China, Hong Kong, Taiwan, Bangkok, Phuket, Hua Hin, Jakarta and Bali. The Standard has secured or in advanced discussions in all of the markets mentioned, he said.
“Our first hotel in Thailand will be in Phuket where we will also introduce the first Standard Residences product in partnership with Sansiri, a 35 per cent stake holder in Standard International. Thailand is a particularly attractive market for us with its numerous attractions and growth in visitors as well as its fit with The Standard brand, given its thriving culinary, fashion and arts scene. We have chosen to open our regional office in Bangkok to oversee all of our operations in Asia and the Middle East.”
With its existing portfolio of six properties and a total of 1,200 rooms (including the soon-to-open London property), The Standard generates annual property level revenue of approximately US$200 million, with an average occupancy rate of 85 per cent, and 121 per cent revenue per available room relative to its comparable set of hotels. Standard also has a very high percentage of direct bookings and repeat guests which are further indicators of the brand’s strength relative to its competitors.
Meanwhile, its subsidiary One Night has launched its hotel booking app in Asia.
Jimmy Suh, president and co-founder of One Night, said that One Night’s expansion into Asia, especially Bangkok represents an ideal move - a last-minute hotel booking app offering a highly curate collection of the most sought-after independent hotels at the lowest rates.
One Night will launch in Bangkok 16 of the best independent hotels: Akyra TAS Sukhumvit, Akyra Thonglor, Ba Hao, The Cabochon Hotel, The Okura Prestige, Riva Arun, Riva Surya, Shanghai Mansion, The Siam Hotel, Siam@Siam Design Hotel, The Sukhothai, The Sukosol, 137 Pillars Suites & Residences, Amdaeng Hotel, Josh Hotel, and Oneday Hostel.
To celebrate the launch of One Night in Bangkok, members of the Sansiri Family and Siri Priority will enjoy Bt1,000 and Bt1,500 discount off hotel booking at One Night in Bangkok respectively, valid until November 30, 2018.
In addition to Bangkok, One Night is operating in 15 major cities in the United States and London with over 170 independent hotels.
One Night is projected to be in 30 cities by year-end 2019, including more cities in Asia and Europe.