By KWANCHAI RUNGFAPAISARN
The company will next year open two new branches of SB Design Square on Rama II Road and The Mall Bangkae. The two new branches will be added to the existing 12 SB Design Square branches, of which 10 are in Bangkok and another two in Phuket and Nakhon Ratchasima.
Tanyaruck Chawaldit, executive vice president of SB Furniture Group, said that the key challenge of SB is to continuously cater to individual customers, whose living platforms have been changed, moving from house to condominium unit with smaller living space.
“We are trying to develop furniture products to suit the lifestyles and requirements of individual customers, both in design, size and material. We are also trying to develop and integrate our services and the working system of all related departments to offer a one- stop service to our clients. Our strategy is not look at individual products, but to offer integrated solutions,” said Tanyaruck.
“Presently, there are stronger demand for condominiums. They are bought either for living or for renting out. We understand that when they buy condominiums, they have to spend a lot of time on searching for furniture, curtain, wall paper, etc. Moreover, they have to face the challenges and risks of getting a good contractor as it can not be guaranteed that their skill will be good enough,” she said.
To ease their concerns, SB Design Square offers built-in furniture and other designs as well as providing interior designers experienced in decorating condominiums. The company will be able to offer a wide selection of raw materials, and have strong partners in every category of decorative items, as well as subsidiaries who are contractors to take charge of the interior design work to meet SB’s standard.
The main strategies of Condo Solutions @ SB Design Square is to focus on marketing communication to the target customers, who are residents and investors in various channels. We will also launch promotions and packages for condominium decorations such as when clients purchase a set of condominium furniture, they get additional discount up to 10 per cent for other items including curtains, wallpaper, heat protection film, digital door lock, smart home system, and bed.