Localised hospitality key to multi-market success
Asia Pacific is an immense region, home to 60 per cent of the world’s population or approximately 4.3 billion people. It is incredibly diverse as well, with multiple cultures, languages and socio-economic levels. No two markets in the region are the same – and nor are their citizens. As such, localisation is key in appealing to the differing needs and wants of each market’s consumers.
Aug 02. 2019