Brands must evolve with markets, but must stay true to their values
In a fast-changing world, it is a challenge for businesses to keep their brands sustainable in the long term. Michael Ventura, the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world’s largest and most important brands, speaks to The Nation’s Kwanchai Rungfapaisarn on how to keep a brand healthy and ensure its survival even through difficult times.
Oct 01. 2018