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Dell focuses on four themes to help clients get set for AEC

May 08. 2013
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By Asina Pornwasin
The Nation

Dell Corporation (Thailand) has unveiled its 2013 business strategy to assist enterprises and IT organisations prepare for the Asean Economic Community (AEC) under the concept of "Business Transformation".


Dell (Thailand) will offer IT modernisation support to all customers to enable them to thrive in the new business environment. It mentioned four key themes emerging as customer priorities in 2013: “transform”, “connect”, “inform” and “protect”, said Ekaraj Panjavinin, country manager of Dell Corporation (Thailand).
“In 2013, Dell’s business strategy continues to focus on our customers’ needs. Our priority is to help our customers drive business outcomes and create competitive advantages through innovative and practical solutions. We remain committed to expanding our offerings beyond PCs to include end-to-end IT solutions from device to data centre to the cloud and continue with our acquisitions strategy,” Ekaraj said.
He added that “transform” means increasing IT agility while lowering costs, and this is effectively achieved through cloud computing. He added that cloud computing will continue to be a mainstay of chief information officers’ agenda as customers are looking for ways to more effectively manage their IT systems and optimise business environments. 
“At Dell, we offer our clients ‘open, secure enterprise-class cloud’ that helps optimise IT agility, reduce cost, improve speed to market and provide solutions for a mobile workforce,” Ekaraj said.
“Connect” focuses on increased productivity by enabling the next generation workforce to work securely from anywhere, anytime and on any device. Virtualisation is also going to be a key trend in 2013 as organisations look to manage operations and distribute virtual workloads across the data centre more efficiently, he said. 
Meanwhile, “inform” is about the customers that want to gain control of their data deluge and use it to drive insights to gain a competitive advantage through a focus on big data, storage and analytics.
Lastly, “protect” refers to protection from organised attacks to everyday behaviours of employees that unknowingly enable cyber theft. Data protection means maintaining access to key data and applications as this becomes increasingly critical to assuring business continuity for customers of all sizes, according to Ekaraj. 
Dell Thailand serves customers across all industries and businesses of all sizes, he said. The company is helping customers embrace technology trends and deliver business results faster. It intends to aggressively serve its customers in every segment, from consumers to enterprises and public sector customers, with its four solutions groups. They are: end-user computing, including mobility, desktop, desktop virtualisation, third-party software and client-related services and peripheral products; enterprise solutions group, including servers, networking, storage and related peripherals products; services including IT and business services, support and deployment services, infrastructure, cloud, and security services, and applications and business process services; and software including systems management, security and business intelligence software offerings, Ekaraj said.
“From my view, Thailand still has huge opportunities and potential to grow this year, given many stabilising factors. Customers are focusing on enhancing their IT infrastructure to support their business needs and grow in a competitive marketplace. It’s no longer a technology decision, but a business decision. As a true end-to-end solutions and services provider, Dell is well-positioned to help customers embrace newer technologies and trends,” Ekaraj said.

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