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Consumers embracing AI, PwC survey finds

Jul 31. 2018
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By The Nation

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Almost a third (32 per cent) of consumers surveyed globally by PwC plan to buy AI devices, including robots or automated assistants.

PwC’s Global Consumer Insights survey released on Tuesday assessed the shopping behaviour, habits and expectations of 22,000 consumers in 27 territories.

It found that 10 per cent of respondents already own artificial intelligence (AI) devices, such as robots and automated personal assistants like Amazon Echo or Google Home, and 32 per cent said they planned to buy one.

Interest in the devices is strongest amongst consumers in emerging economies, including China, Vietnam, Indonesia and Thailand.

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