By The Nation Weekend
The Japanese car company showed its vision for the future of automotive and its modern applications for everyday life at the Blognone Tomorrow conference recently held in Bangkok.
It showcased technological advancements under the umbrellas of “intelligent power”, “intelligent driving” and “intelligent integration” to a largely millennial audience. These are part of “Nissan Intelligent Mobility”, the company’s vision to transform the way we drive and live.
According to Vincent Wijnen, senior vice president for Nissan Asia and Oceania, the automaker understands that millennials expect to be connected whether they are driving or riding as passengers in cars.
“By 2020, 40 per cent of new car buyers will be millennials. These digital natives want Internet connectivity 24 hours a day, seven days a week. Cars are more than vehicles to help us move them from A to B; they are an extension of our lifestyles. Nissan is committed to providing consumers an enjoyable, safe and sustainable driving experience through our Nissan Intelligent Mobility vision. This starts with electrification,” said Wijnen.
According to a Nissan-commissioned study by consulting firm Frost & Sullivan, more than 40 per cent of Thai consumers are open to buying an electric vehicle as their next car. The latest iteration of the Nissan Leaf, the world’s best-selling electric vehicle (EV), is due to launch in Thailand this year. The company says it is leading the EV movement towards more sustainable mobility and environment.
Wijnen said the company’s “e-Power” technology would give people the EV driving experience but without the need to plug in their car for a recharge. Charging is done through the built-in gasoline engine.
Wijnen said that future consumers might prefer spending their time in a car socialising with
friends or looking out the window rather than worrying about gridlock traffic.
“At Nissan, we believe in
giving people options. And we
are giving the option to more and more people to be driven. ProPilot, which is now available in Japan and the USA, is a technology that helps us get to fully autonomous driving. The Nissan technology enables vehicles to operate autonomously during single-lane driving on the highway. It supports safer driving and eases the driver’s workload in heavy traffic or on long commutes,” Wijnen said.
Giving a glimpse into the further future, Wijnen also demonstrated Nissan’s “Brain to Vehicle” technology, a world’s first AI-powered system that allows the human brain to interact with the vehicle. The technology is currently being developed to enhance autonomous driving, and was shown at the Consumer Electronics Show in Las Vegas earlier this year.