By The Nation
Adobe was placed furthest to the right on the completeness of vision axis in the report evaluated 18 vendors based on ability to execute and completeness of vision.
"Brands are committed to building exceptional customer experiences. Yet as touchpoints proliferate, many organizations struggle with delivering content that's customized for each channel," said Loni Stark, head of Adobe Experience Manager and Adobe Target.
"No other company can touch Adobe's expertise when it comes to connecting data with content. With decades of experience in content and over seven million customer transactions processed every second, Adobe uniquely helps brands rapidly adapt the right content, in the right context, for the right devices at massive scale."
Gartner defines web content management(WCM) as "the process of controlling content consumed over one or more digital channels through the use of specific management solutions based on a core repository."
Adobe Experience Manager, part of Adobe Experience Cloud, enables marketers and IT professionals to anticipate and deliver rapidly adaptable content experiences. Its intelligent content management platform, Experience Manager Sites, helps organizations intelligently and securely create and manage content across web, mobile, IoT devices and in-venue screens.
Brands can seamlessly connect assets from Adobe Creative Cloud into experiences delivered by Experience Manager. As a cloud service with even greater automation capabilities, Experience Manager empowers marketing and IT to quickly and easily deploy changes and customizations. Adobe Sensei-powered features within Experience Manager help personalize experiences at even greater scale and impact. Experience Manager is leveraged by enterprise and mid-sized brands such as Hyatt, Nissan Motor Co., Informatica, Manulife, Maxim Integrated, Morningstar, Silicon Labs, Synopsys, 24 Hour Fitness and Tourism Australia.
Within Adobe Experience Cloud, tightly integrated solutions offer a complete set of cutting-edge technologies that enable brands to deliver data-driven, tailored experiences across all customer touch points. This includes experience management and personalization across all screens and devices, experience delivery through advertising, video as well as other channels and analytics. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels and customer touch points.
The world's most popular brands rely on Adobe Experience Cloud to run their businesses, including Carnival Corporation, Dun & Bradstreet, Nissan Motor Co., Philips, T-Mobile, Tourism Australia and many others.Adobe Experience Cloud helps clients manage more than 233 trillion data transactions annually, including 41 trillion rich media requests, over 150 billion emails and $3 billion in ad spend, Adobe said in a press statement.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact.Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.