By The Naton
In a press release issued by the company on Friday, it said that BrandIQ will enable brands to understand and visualise more than 11 million SKUs across 600 brands and 160,000 sellers online across Southeast Asia, enabling global consumer brands and retailers to grow online sales and market share.
BrandIQ is envisioned to provide brands in Southeast Asia with measurable data and actionable insights for their online commerce strategy, the company said. Using sophisticated ecommerce data collection and proprietary machine learning technologies, BrandIQ will empower brands to monitor online merchandise, analyse competitors, offer better promotions, understand consumer sentiments, and improve the overall ecommerce experience.
"We are now entering an era where usage of survey data is not sufficient to succeed in Southeast Asia's growing ecommerce landscape," said Poonpat Wattanavinit, Regional Director of Product, aCommerce. "BrandIQ is a new technology platform that collects data from all the leading online marketplaces to offer brands real-time insights. Through BrandIQ, brands will be able to benchmark their own performance on marketplaces over time as well as compare against competitors in terms of online sales and share of digital shelf."
As part of the launch, BrandIQ is also rolling out additional services to help brands and consumers engage in a more meaningful and personal way. Brands can now discover brand advocates and generate authentic product reviews, reward and retain them, and grow brand advocacy at scale.
BrandIQ kicked off its pilot operations in Thailand last year and since then has expanded its presence across the Southeast Asian region covering six countries, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. BrandIQ will continue to expand the service to other Southeast Asian countries and marketplaces as the ecommerce space continues to grow throughout the region.