By Asina Pornwasin
The Nation Weekend
What is Kaspersky Lab’s 2019 direction for Thailand, or for the Southeast Asian region?
Thailand is an important market for Kaspersky Lab in the region. Our direction is to further grow the business in Thailand, especially in the digital, SMB and enterprise markets. We believe this is highly possible after appointing another reliable partner as an official local distributor to reach an even wider base of resellers and system integrators.
While our Kaspersky Security Network data shows Thailand is relatively safe in terms of online attacks and local threats as compared with its Southeast Asian neighbours, we see the country growing in terms of ICT infrastructure and revenue. There is a room-full of potential for growth and we want to secure the country better before the hackers amp up their game against Thailand. Remember that cyberattacks are not a question of a possibility anymore, it is a question of when they will happen.
Privacy is also an interesting topic here in Thailand – what will happen to privacy protection for consumers? Is there enough awareness so that they can learn and protect themselves?
Reports in the media on privacy concerns about Facebook, Google and other tech companies’ approaches to handling personal information show the growing attention and importance of the topic. We expect that privacy will become the key factor in the consumer market and there will be a growing demand for solutions and services protecting personal data.
What will be the SMB cyber landscape this year?
Cyberattacks rising in quantity and complexity, growing regulations and digital transformation trends are forcing businesses to invest in cybersecurity. According to our global survey of CISOs, 56 per cent expect their IT security budgets to grow this year.
However, organisations, especially SMBs, are experiencing a lack of talent (62 per cent of CISOs admit that) and may find it difficult to keep their in-house IT security staff motivated and trained. Besides, they would want a clear SLA and also would prefer to move their IT security expenses from capex to opex, which is easier for business. This all will drive further demand for managed security services. In conclusion, businesses, especially small- to medium-sized ones, will be [increasing their move] towards managed security services this year.
What do you think are the security business trends in 2019? Are there any particular changes from 2018?
We think there will be a change in how B2C and B2B consume technologies in general. This will, as well, affect the way cybersecurity is delivered. For enterprises, cyberattacks are becoming more and more complex, implying financial, reputational and legal impact on the affected organisations. Now that digital transformation is at stake, and the average cost of a breach is constantly growing, enterprises will need a comprehensive approach to fighting advanced threats. Kaspersky Lab will be working to deliver just that: from threat intelligence to detection and response solutions to managed services and reputational tactics.
For SMB, they will continue to embrace the cloud and will require cloud-friendly solutions and services that provide protection without overheads, complexity or extra administration. That’s why we'll be developing our cloud security portfolio further next year.
And for B2C, it will be shifting towards privacy and will require products and technologies “beyond AV” – that provide an adaptive approach for password management, parental control, protection for digital accounts and other specific scenarios of security needs. We’ll continue building our consumer strategy around these needs.