Thursday, September 19, 2019

Exhibitors eye Bt3 bn sales haul from Commart show

Mar 28. 2019
Technology enthusiasts check out the exhibits at Commart Connect 2019, which opened at BITEC yesterday.
Technology enthusiasts check out the exhibits at Commart Connect 2019, which opened at BITEC yesterday.
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MORE than 150 brands have come together for the Commart Connect 2019 exhibition, with forecasts that revenue of at least Bt3 billion will be booked from the event that opened yesterday.

 The exhibition, under way at the Bangkok International Trade & Exhibition Centre (BITEC), ends on Sunday.

Pornchai Jantarasupasang, assistant general manager of ARIP, said that the firm is presenting the 2019 event under the concept of Connected life, with displays covering around 14,000 square metres. 

The company believes that gaming notebooks will be the most popular products at the event.

The exhibition includes a digital pavilion to showcase “the new era of lifestyles and the next generation of digital life”. It features innovative technologies such as the Internet of Things (IoT) and 5G as well as the concepts of smart government, smart car, smart city smart life, smart security and smart home. 

The firm expects that around 600,000 visitors will attend, generating around Bt3 billion in revenue for the 150-plus brands displaying their wares.

Pornchai said that the most popular products to be sold during the event will be high-end notebooks with an average price of Bt70,000 for gaming, followed by IT components and mobile devices.

“I think that Commart Connect comes as part of the events that will drive power purchasing for IT products in the country. Over 150 IT brands will create promotional and marketing campaigns to encourage sales and support the demand of customers,” said Pornchai.

He said that workstations will also be popular, since customers are willing to spend much more money to buy high-performance computers to handle video editing and short movies to promote their lifestyles on social media.

He also said that the high-end notebooks in the Thai market have the potential for high growth, since customers want to make purchases that match their lifestyles. The firm plans to conduct another Commart exhibition from July 4-7.

Somyot Chaowalit, chief executive of JIB Computer, said that the firm expects that it will generate revenue of around Bt150 million from the event, with gaming notebooks the top sellers, followed by display monitors and PC products.

The firm this year plans to distribute its IT products and accessories via online channels. It has generated over 15,000 transactions per month with revenue of Bt100 million a month. The firm by the end of this year expects to post revenue of around Bt10 billion, with online sales contributing about 11 per cent of the total.

Some 3 million visitors access its information products via online channels, Somyot said.


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