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Koreans take to high-quality Asean products

Oct 20. 2017
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By BORNEO BULLETIN
ASIA NEWS NETWORK
BANDAR SERI BEGAWAN

SOUTH Koreans are increasingly interested in buying high-quality food and beverage products from Asean, said Kim Young-sun, secretary general of the Asean-Korea Centre.

“Despite the demand, a variety of Asean products have not been introduced to the Korean market yet,” he said. "I hope the Asean Trade Fair will offer a platform not only for the Korean buyers to explore business opportunities with Asean partners but also for the public to enjoy and better understand Asean through food.”

The Asean Trade Fair 2017 will be held as part of the Food Week Korea 2017, the largest international food exhibition in South Korea. The Asean-Korea Centre has been participating in the exhibition since 2009 to introduce a range of Asean competitive products to the Korean market.

The fair will be held from October 25 to 28 at COEX in Seoul, the Asean-Korea Centre said on Thursday.

Products to be exhibited at the fair include: those made with kalamansi, a type of lime from the Philippines that is popular for detox in Korea; processed goods such as jam, juice, and snacks made with tropical fruits like mango, durian, papaya, and pineapple; coconut oil, snacks, and juice that are good for dieters; packaged easy-to-cook meals such as toom yam kung and pho; organic coffees such as Robusta and Arabica; and unique and exotic seasonings.

Korean buyers interested in Asean food and beverage products will have the opportunity to meet Asean companies during the exhibition. Last year, over 1,500 meetings were conducted and contracts worth over US$2 million were signed.

This year, promising Asean companies that were selected by the government of each Asean member state will join the event.

In conjunction with the fair, a trade facilitation seminar for the representatives of the participating Asean companies will be held on October 24. The seminar aims to enable the representatives to gain knowledge on the latest development of the South Korean food industry and build business network with Korean counterparts.

At the seminar, Korean experts will give presentations on the themes of distribution system, sourcing trend, safety control policy for imported foods, technology trends, and regulations for food packaging in Korea.

The representatives will, in turn, brief on recent trends in the food industries of their respective ountries to Korean companies. A visit also scheduled to Daesang Cheon-an Food Plant and CJ Freshway I-cheon Distribution Factory.

“Despite the demand, a variety of Asean products have not been introduced to the Korean market yet,” he said. "I hope the Asean Trade Fair will offer a platform not only for the Korean buyers to explore business opportunities with Asean partners but also for the public to enjoy and better understand Asean through food."

The Asean Trade Fair 2017 will be held as part of the Food Week Korea 2017, the largest international food exhibition in Korea. The Asean-Korea Centre has been participating in the exhibition since 2009 to introduce a range of Asean competitive products to the Korean market.

The Asean Trade Fair 2017 will be held from October 25 to 28 at COEX, Seoul, Korea.

This was announced in a press release yesterday by the organisers, the Asean-Korea Centre.

Products to be exhibited at the fair include: products made with Kalamansi, a type of lime from the Philippines, which is popular for detox in Korea; processed goods such as jam, juice, and snacks made with tropical fruits like mango, durian, papaya, and pineapple; coconut oil, snacks, and juice that are good for diet; packaged easy-to-cook meals such as Tom Yam Kung and Pho; organic coffees such as Robusta and Arabica; and unique and exotic seasonings.

Korean buyers interested in Asean food and beverage products will have the opportunity to meet Asean companies during the exhibition period. Last year, over 1,500 meetings were conducted and contracts worth over US$2 million were signed.

This year, promising Asean companies that were selected by the government of each Asean member state will join the event.

In conjunction with the fair, a trade facilitation seminar for the representatives of the participating Asean companies will be held on October 24. 

The seminar aims to enable the representatives to gain knowledge on the latest development of Korean food industry and build business network with Korean counterparts.

At the seminar, Korean experts will give presentations on the themes of distribution system, sourcing trends, safety control policies for imported foods, technology trends, and regulations for food packaging in Korea.

The representatives will, in turn, brief on recent trends in the food industries of their respective countries to Korean companies. A visit also scheduled to Daesang Cheon-an Food Plant and CJ Freshway I-cheon Distribution Factory.

 

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