By PHILIPPINE DAILY INQUIRER
ASIA NEWS NETWORK
The report by Limelight Networks Inc titled “State of the User Experience —Southeast |Asia” was a result of a survey of 1,600 consumers in Malaysia, Thailand, Singapore and the Philippines.
The report aims to qualify the consumer experience online, aiding e-commerce firms in the best way to attract these netizens.
One of the key findings of the survey showed that Filipinos spend the most time online outside work, followed by Malaysians, allocating 16 or more hours every week in the digital space. Netizens in Singapore spend the least time online.
Time spent online also varies by generation, with millennials spending less time compared to other age demographics, a trend that was observed in all countries except Singapore. The report described millennials as those aged 18 to 34.
When looked at closely, the findings showed that Filipinos spend most of their time on social media networks, ranking ahead in this activity compared to the consumer usage of other countries.