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Apps deepen hold on China’s mobile users

Aug 13. 2018
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MOBILE apps are increasing in popularity among Chinese users, not only for business, but also in their daily lives.

According to the China Internet Network Information Centre, China had 753 million mobile internet users at the end of 2017.

Industry analysts said that the popularity of apps also reflects the accelerated proliferation of mobile devices in China, transforming the country into an app-driven society.

According to a recent survey by China Youth Daily, more than 40 per cent of people surveyed discussed the World Cup in Russia on social networking apps with their friends.

Among those surveyed, 66.8 per cent watched live broadcasts on mobile apps or TVs and 61 per cent made predictions about games online.

“The increasing use of apps to watch the games was a distinctive feature of the 2018 World Cup compared with the previous one,” said Zhang Baoyi, director of the sociology institute at Tianjin Academy of Social Sciences.

Mobile Internet users accounted for more than 97.5 per cent of the total number of internet users last year, up from 95.1 per cent the previous year.

“Growth of China’s app economy is accelerating, putting it within striking distance of economies like Japan and the United States, said Bertrand Schmitt, CEO and co-founder of App Annie, a mobile analytics institute.

According to the institute, the country’s app economy has outpaced the majority of markets globally, be it the overall time spent using apps, the number of apps used or the amount of money spent on them.

It noted that in the fourth quarter of 2017 alone, Chinese app users spent roughly 225 billion hours using apps, which is 4.5 times longer than in India, the next largest market, which clocked close to 50 billion hours in 2017.

“The market scale is expanding continuously. People tend to spend more for app services,” he added.


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