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Indonesia is fastest growing market for smartphones: Survey

May 13. 2019
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By THE JAKARTA POST
ASIA NEWS NETWORK
JAKARTA

3,118 Viewed

INDONESIA is now Southeast Asia’s fastest growing market for smartphones, according to market research firm Canalys.

The archipelago experienced a 17 per cent growth from 2017 to 2018, while its neighbour Thailand experienced a 13 per cent decrease in last year's fourth quarter.

“The smartphone market in Indonesia is the best in Southeast Asia,” Yudistira Nugroho, senior industry analyst at Tech & Telco Google Indonesia, told kompas.com. 

“According to Canalys, Indonesia is the rising star of the region's smartphone |market.”

The smartphone market in Indonesia grew 20 per cent throughout the year, spurred by its people's lifestyles and a growing economy.

“Indonesians who earn more money tend to focus on tertiary needs instead of primary and secondary needs,” said Nugroho.

Search behaviour

He mentioned that according to a recent survey on smartphone search behaviour during Ramadan, flagship smartphones were found to be the most-searched items when Idul Fitri holiday bonuses are paid. 

“The growth of flagship smartphones is higher than mid-or low-end smartphones,” Nugroho said.

Another reason behind the growth was the rise of smartphone brands, either new or old, that keep innovating with new features.

 However, Yudis said that 55 per cent of prospective buyers were confused by the current proliferation of brands and designs.

Additionally, the survey said that 69 per cent of buyers prefer to purchase smartphones from offline stores as they needed to experience the product first before buying it.

 However, based on a Google survey, online purchases have grown rapidly and reached 30 per cent in 2018.

“Thirty per cent is [a big number],” said Nugroho.

 “The growth can be considered as double from 2017 to 2019.”

 

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