HCM City eyes smart tourism development

Nguyen Thien Nhan, speaking at an international conference on smart tourism development in the city on Saturday, said HCM City has a master plan which envisages its entire urban landscape becoming “smart”.
The city’s tourism sector needs to co-design a smart city “infostructure” with facilities creating better tourism experiences and increasing the competitiveness of the tourism sector, he said.
“In the next 10 years city authorities will focus on efforts to develop the tourism sector into a key driver of socio-economic development.”
The smart city master plan includes building e-government, a shared data warehouse, a socio-economic simulation and prediction centre, and a smart city management centre, he said.
By the end of this year the city would complete its tourism development master plan, which would have two major components, smart tourism and tourism linkages with the Cuu Long (Mekong) Delta region, he said.
Innovative thinking by businesses should be encouraged in developing smart tourism, which could result in the sharing of data in a way to enhance visitor experiences and offer mutual benefits, and this would require a public-private collaboration, he added.
According to Professor Perry Hobson of Sunway University in Malaysia, smart tourism development requires individual businesses, organisations and stakeholders to get out of their silos and share information.
While many tourism businesses have embraced digitisation with the creation of websites, connecting directly with the customer and creating new online business models, many of these services and the tourists themselves remain unconnected to either other electronic devices or to the physical world around them.
It is the arrival of the internet of things and inter-connectivity of devices that is expected to have the most significant impact on the services sector and tourism leading to smart tourism, he added.
Assoc Professor Tran Minh Triet, deputy principal of the University of Science in HCM City, said that tourism had experienced strong global growth in recent years with the application of artificial intelligence through tools such as automatic explanations, augmented reality, virtual reality, as well as 3D holograms, that are enhancing the visitors experience and the quality of service.
Experts say a smart tourism ecosystem is built on advanced technology to ensure links between the four stakeholders: destination management organisations, visitors, businesses and local people.
Smart tourism needs to have tourists as the focal point. At the same time it also has to turn each visitor into a sensor that provides inputs to the smart tourism ecosystem.
In recent years the city’s tourism industry has witnessed annual growth of 11-12 per cent.