THURSDAY, March 28, 2024
nationthailand

Automakers look to change gear in third quarter

Automakers look to change gear in third quarter

With the market plunging by 16 per cent during the first half of the year, auto companies are capitalising on every sales opportunity that arises.

Take motor shows for instance. While the two major events – the Bangkok International Motor Show in March and the Thailand International Motor Expo in December – are associated with the auto-buying season in Thailand, today things are changing.
Jaruay Khanmanee, organiser of the Bangkok International Grand Motor Sale 2015, said the buying season for automobiles in Thailand had changed.
“In the past, the third quarter of the year was considered the low season since consumers 
usually waited for the rainy sea-son to be over,” he said. “But we see an opportunity here for auto 
companies to stimulate the market and maintain the sales momentum.”
Auto sales are expected to finish the year at 750,000-800,000 units, according to automakers.
The BIG Motor Sale 2015 is on at Bitec Bangna until August 9, and is the fourth major auto show in Bangkok this year. The others were the Bangkok Motor Show, the Bangkok Auto Salon and the FAST Auto Show.
According to Jaruay, his show will help auto companies secure orders for new and updated models, particularly those from the pickup passenger vehicle segment.
The organiser did not provide 
an estimated booking figure for the event. 
A number of auto companies have joined the event. 
Yesterday morning, Mitsubishi pulled the wraps off its new Pajero Sport in a global premiere. The Pajero Sport is produced at Mitsubishi’s Laem Chabang plant and will be exported to 90 countries, including Australia, Asean nations, the Middle East, Africa, Latin America and Russia
In Thailand, it is priced from Bt1.138 million to Bt1.399 million.
Among the new products, Tata Motors unveiled a multi-purpose pickup truck along with the “new MG6” premium sports car. Honda is offering the limited edition of HRV E Limited.
Nissan is showcasing seven models with special financial deals, while Honda is offering a zero-interest instalment for the Accord Hybrid and other vehicles. 
To lure civil servants and state enterprise employees, the Ford Group is giving a Bt20,000 discount for the purchase of all its models. 
RELATED
nationthailand