Ford Thailand’s sets sales record in 2017
Ford Thailand has announced a record full-year performance with 2017 retail sales increasing 37 per cent year on year to 56,156 vehicles.
The record sales year was led by continued strength in demand for the Ranger pickup, Everest mid-size SUV and EcoSport compact SUV.
With sales accelerating through December, Ford capped the year with fourth quarter sales soaring 76 per cent to 16,648 vehicles.
The 2017 performance helped Ford outpace Thailand’s auto industry for the fourth consecutive year, boosting its full-year market share 1.1 percentage points from the prior year to 6.4 percent.
“We continue to make significant progress in Thailand with share gains being largely driven by the growing success of our Ranger and Everest,” said Yukontorn “Vickie” Wisadkosin, president, Ford Asean. “A steadily increasing number of customers are finding strong appeal and appreciating the bold design, array of smart technologies and the world-class quality that our Ford vehicles feature.”