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Mazda hails record Thai sales

Apr 12. 2019
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By The Nation

Mazda Sales Thailand Co Ltd has announced record-breaking performance for the 2018 fiscal year with total sales of over 70,000 vehicles, equivalent to a growth of 25 per cent.

According to the company, the 25-per-cent growth rate is the highest for Mazda worldwide for the second straight year.

Mazda now has a market share of 6.6 per cent in Thailand, which is the second-highest for the brand in the world, and the kingdom is also the sixth-largest market for Mazda globally, the firm said. 

The company said it plans to launch said new models in Thailand this year and plans to sell as much as 75,000 vehicles.

Chanchai Trakarnudomsuk, president of Mazda Sales, said: “Mazda has been highly successful this year, with similar calendar year and fiscal year sales. 

"For FY2018, Mazda sales were 70,468 vehicles, surging by 25 per cent compared to FY2017 when we sold 56,379 vehicles for a 6.6-per cent market share, which is second only to the Australian market. 

"Today Mazda Thailand is being closely followed by others due to the highest growth rate for Mazda worldwide for the second year in a row.

“Important factors that will help stimulate the automobile market in 2019 stems from the Thai economy that is expanding and improving since the start of the year,” Chanchai said. 

“Today we have seen that the economy has improved, the stock market is becoming active again, exports are recovering and tourism is back. 

"Thailand is still an interesting destination for travellers, while our agricultural products are fetching better prices. There is more purchasing power in the country. 

"Many businesses are starting to move ahead, particularly the mega investment projects by the government such as the high-speed railway system or even the launching of the economic corridor project, which is aimed at making Thailand a regional economic, trade and investment centre, as well as serving as the centre for regional transport.”

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