By Kingsley Wijayasinha
They are similarly priced – Bt969,000 for the 2.0 C, Bt1.069 million for the 2.0 S, and Bt1.198 million for the 2.0 SP, respectively. All come with free first-class insurance, three years’ maintenance and a three-year warranty.
The Mazda3 is the first model in Mazda’s new generation of products, said Chanchai Trakarnudomsuk, president of Mazda Sales (Thailand) Co Ltd.
“We’ve been preparing the marketing strategy to relay the new image of the brand, the showroom and the servicing policies,” he said. “We’ve set up new communication channels to serve the new models and to step up to ‘Mazda Premium’ status.
“Customers will be able to experience the increased value of our products, led by the outstanding design and attention to detail, along with high-grade materials and unforgettable driving experience with oneness between car and driver.”
Thee Permpongpanth, vice president for marketing and government relations, said the Mazda3 features the Kodo Design and the “Less is More” design concept in both exterior and interior.
“While the sedan offers a high level of luxury and attention to detail, the five-door fastback has a sportier character,” he said. “Although both have the same model name, they have totally different concepts for design and image.”
Thee said the SkyActiv-G 2.0-litre engine has been tuned for excellent power and fuel economy, featuring a direct-injection fuel system, new fuel injection design, high compression ratio, increased torque, better fuel economy and more environmental friendliness.
It produces 165 horsepower at 6,000rpm and 213Nm of torque at 4,000rpm, while the fuel economy is claimed at 15.9km/litre.
New features include Cruise & Traffic Support, Smart Brake Support – Reverse Crossing, G-Vectoring Control Plus (GVC Plus), Mazda Connect infotainment with Apple CarPlay and a more comprehensive i-ActiveSense safety package with Mazda Radar Cruise Control and 360-degree view monitor, plus seven airbags.
In Thailand, the Mazda3 competes head-on with other C-segment cars such as the newly launched Toyota Corolla Altis (which is also available in hybrid versions) and the Honda Civic.