By THE NATION
The three-day dealer programme included representatives of various skill teams from Ford dealers, including sales and service advisers, and product specialists, on site at the state-of-the-art FTM facility to learn about the meticulous manufacturing processes and quality standards.
“This activity helps our dealer employees better understand how Rangers are produced, and speak of our vehicle quality with greater confidence,” explained Andrea Cavallaro, operations director, Ford International Markets Group (IMG). “It also serves as a way for our plant team to gain customer feedback through dealer staff, which will certainly help us further develop vehicles that meet the needs of our customers.”
As part of the programme, dealer staff had the opportunity to work on the FTM production line – including the body shop, paint shop, and trim and final assembly – alongside FTM staff, to gain first-hand insight into the process.
The dealer staff were also part of the quality assurance processes that include parts testing and vehicle testing including interior and exterior inspection, and initial drive on the test track. Ford engineers and plant executives were also present on-site to provide more information about the Ford vehicles and processes.
“Ford puts strong emphasis in developing dealer personnel to ensure that they can help us deliver an exceptional experience to our Ford customers,” said Wichit Wongwatthanakarn, managing director, Ford Thailand.
“This initiative is an opportunity for our frontline staff who interact with Ford customers every day to speak with confidence about the global processes and world-class quality standards that are in place at our Ford plants.”