Wednesday, November 20, 2019

Mazda unveils ‘relaxing, creative’ MX-30 in Tokyo

Oct 23. 2019
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By THE NATION

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Mazda Motor Corp on Wednesday (October 23) unveiled its first mass-production electric vehicle, the MX-30, at the Tokyo Motor Show.

The automaker’s third new-generation model is touted as offering “an experience that lets customers relax and be themselves and deepens the bond between car and owner”.

Under the “Car as Art” ethos, the styling aims to raise the vehicle’s artistic value and expand the expressive range of Mazda’s “Kodo, Soul of Motion” design language.

Spaces in and around the centre console give the cabin an open feel, and environmentally conscious materials such as cork and fabrics made from recycled materials are used in ways that bring out their natural appeal, creating a comfortable interior space.

The MX-30 has freestyle, centre-opening double doors so customers can invent new and creative ways of using it.

The model new electric-drive technology, e–Skyactiv, combines outstanding response with smooth dynamic behaviour.

“Mazda wants people to experience exuberant moments in life through cars,” said Akira Marumoto, representative director, president and CEO. “We will continue striving to deliver creative products and technologies so our customers will love and hold onto their Mazda for a long time.”

The Tokyo Motor Show is open to the general public from Friday through November 4.

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