By THE NATION
“We have seen potential growth in the luxury car market in the northern region with increasing demand from target consumers over the years. This is the reason we’re opening a new showroom and service centre here today, because we want to offer more comfort to our customers and serve them better in terms of after-sales service.
“At the same time, we want them to get closer to our new line-up of Mercedes-Benz vehicles, which we will bring to our existing and prospective customers in the northern region.
“This makes it a total of 35 locations across the country, with 18 authorised dealers in Bangkok and 17 locations upcountry.”
Charoen Motor Chiang Rai occupies four rai next to Chiang Rai-Terng Road in the Mueang Chiang Rai district.
It has four repair bays able to provide maintenance service for up to 1,000 cars per year.