Wednesday, August 21, 2019

Lazada promotes e-commerce growth path for Thai SMEs

Aug 08. 2019
The Lazada Mega Seller Conference 2019 event gets the thumbs-up as a gathering aimed at broadening the opportunities for smaller enterprises.
The Lazada Mega Seller Conference 2019 event gets the thumbs-up as a gathering aimed at broadening the opportunities for smaller enterprises.
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By THE NATION

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Lazada has reinforced its commitment to empowering small and medium-sized enterprises (SMEs) to become “Super eBusinesses” by arming them with a “Super-Solutions Strategy” and six keys to e-commerce success.

The one-day Lazada Mega Seller Conference 2019 gathered 2,000 entrepreneurs in Bangkok to gain in-depth e-commerce knowledge on how to tap into opportunities and win in Lazada’s key campaigns planned for the rest of the year.

On Thursday, Jack Zhang, deputy CEO of Lazada Thailand, said: “Lazada recognises that SMEs are the backbone of the Thai economy, with over 5.2 million entrepreneurs registered in the country. Offering a solid opportunity to level up the competitiveness of these Thai SMEs is one of Lazada’s key missions.

“We believe that no brand is too big and no seller is too small to become e-commerce successes, and we want to continue to equip our partners with knowledge and tools like our Super Solutions to help them achieve sustainable growth.”

Between January and July this year, the number of buyers on Lazada Thailand grew by 105 per cent while the number of sellers increased by 90 per cent compared to the same period last year.

For the rest of the year, Lazada has planned a series of campaigns to provide more opportunities for sellers to boost sales performance, build their brand and connect with more customers. The campaign calendar main events include 9.9, 11.11 and 12.12.

Other campaigns include Payday, a monthly campaign launched at the end of every month; Women's Festival, a campaign which targets female shoppers; as well as regular campaigns including Momday Monday and Trendy Tuesday. These campaigns are designed by Lazada to help drive more traffic, increase sales across different product categories, enhance communication between sellers and buyers, and improve buyers' engagement with sellers.

Besides empowering Thai SMEs selling on its platform, Lazada is also partnering with the Thai government to help digitalise businesses and increase their sales reach. It has joined hands with the Department of Business Development under the Ministry of Commerce to elevate the capacity of grassroots entrepreneurs through a pilot project called Smart village Online.

The programme applies best practices from Taobao Village’s public-private partnership model to help create jobs and income through e-commerce. Five communities in Thailand were selected for the pilot project based on their strong leadership and distinct identities – Ban Na Kha in Udon Thani, Ban Dan Kwian in Nakhon Ratchasima, Mae Prachak in Suphanburi, Kuan Kanun in Phatthalung, and Bai Cha in Chiang Rai.

Suphachet Phaovanit, senior vice president for seller engagement of Lazada Thailand, said: “We are very excited to be partnering the Thai government in the country’s digital transformation and in growing its e-commerce ecosystem. As the e-commerce flagship of Alibaba in Southeast Asia, Lazada is able to leverage the group’s expertise and experience to help spearhead innovations here in Thailand.”

The Smart Village Online project kicked off with the Ban Na Kha community in May. Lazada has been conducting field surveys to communicate with the target communities, organising workshops, and promoting the community's products on its platform. Lazada has also organised an exhibition to showcase Ban Na Kha as a Smart Village Online. More community workshops will be rolled out later this year.

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