Friday, November 22, 2019

Central launch watch and jewellery fairs

Aug 09. 2019
Tapida Norpanlob, right, Omni-Channel Merchandising director for Central Department Store.
Tapida Norpanlob, right, Omni-Channel Merchandising director for Central Department Store.
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By THE NATION

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Central Department Store, the pioneer of a major watch fair in Thailand that is today recognised as one of the most prestigious watch expos in Asia, has joined with leading watch distributors for the 2019 edition of the “Central/ZEN International Watch Fair 2019”.

Now in its 21st year, the fair will take place at The Event Hall, Floor 3, Central Department Store, Chidlom from August 20 to September 16. It will be followed by “The World’s Premier Watch & Jewellery Expo” at CentralWorld from September 25 to October 6. The total values of the watches and jewellery exceed Bt6 billion, and the expected sales volume from the two major events has been at at Bt800 million.

The events will bring in a selection of world-class watches as well as exclusive items available only at Central Department Store, and limited-edition collections from more than 180 brands. Fresh from two of the world’s premier fairs – Basel World 2019 and SIHH-THE Salon International de la Haute Horlogerie – these special collections will let watch lovers in Thailand see firsthand the latest international trends. 

The upcoming 21st watch fair will shape a new chapter in terms of both the organisation management and the marketing strategy. For the first time, Central Department Store will organize two watch fairs at two venues. The first venue is Central Department Store, Chidlom, that has been the venue for the past 21years. The second venue is Central World where a collection of jewellery will be merged as a part of the watch fair and occupy the entire first floor. 

“We are delighted to offer our customers these two events. It is the first time that we combine the jewelry brands as a new part of the event at Central World,” said Tapida Norpanlob, Omni-Channel Merchandising director for Central Department Store.

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