By THE NATION
The aim is to prepare young professionals for the rapidly changing digital marketing communication world and encourage them to embrace responsible communication practice.
The videos were produced on the theme “Analyzing Consumer Behaviour in the Digital Era” and conducted by Sasipa Mongolnavin, strategy director of Ogilvy Thailand. They cover five topics: Definition of Consumer Behaviours, Purchasing Decision Process, Consumer Persona, Customer Journey and Consumer Behavior Analysis for Marketing Communication and Online Advertisement.
The project received the full support from skilled professionals from leading agencies as well as leading academics from the communication faculties of partner educational institutions. The videos will be broadcast on Thai MOOC. Access is free and interested persons can acquire a certificate upon completion of the course.