By THE NATION
Managing Director Kaveesil Sirimaneetham, said: "For over 38 years, the company has gained trust from thousands of customers across Thailand such as auto parts shops, garages, auto service centres, car insurance companies, fleet groups, and car owners. We never stop improving our organisation to become the leader that provides a complete range of auto parts and enjoys sustainable growth. To serve and satisfy customers' needs, we strive to meet the requirements of individual clients and companies, foster corporate value among all levels of employees while continuously enhancing the quality of our management. Our success is proved by the increasing growth of sales volume, at 20 per cent on average in the past seven years and the growth rate of 38 per cent in 2018.
"The business landscape has changed rapidly, even for traditional businesses such as auto parts. Adapting to change is not an option but it is inevitable. We decided to apply the ISO system to standardise the operations, enhance the quality of every process, and ensure the traceability of every step. We specifically chose SGS as the certification body because of its expertise in the auto parts business and reputation in strict inspection," added Mr. Kaveesil.
"In addition to the customer-oriented quality management system, GP Auto Parts adopts as a guideline the criteria of the National Quality Award, which is widely accepted as the world’s best business management model. The criteria include: 1. leadership, 2. strategy, 3. customers, 4. measurement, analysis and knowledge management, 5. workforce, 6. operations, and 7. results. That is why GPAuto Parts is the first auto parts wholesaler to have won the SME National Award,” continued Kaveesil.
The SME National Awards has been consecutively organised for 11 years by the Office of Small and Medium Enterprises Promotion (OSMEP), in cooperation with the National Productivity Institute. It applies Thailand Quality Award (TQA) criteria as a guideline to find the SME role models that effectively conduct business under high standard of transparency and good governance. This year, the award ceremony was presided over by Industry Minister Suriya Juangroongruangkit.
"We still see the potential of auto parts business in Thailand. Therefore, our business plan for the next three years will focus on product portfolio diversification, in parallel with increase in distribution channels and full-fledged digital transformation, to improve customer experience and support customers’ businesses so that we can grow together,” said Kaveesil.