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New Beko washing machine comes with cutting edge features

Aug 30. 2019
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By THE NATION

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Beko, a leader in the European home appliance market, has launched the world's first washing machine with warm air circulation via AirTherapy technology, ensuring the freshness of your clothes in just 30 minutes.

This washing machine is the latest addition to Beko’s wide range of home appliances which aims to be the top-of-mind brand among city dwellers seeking a healthy lifestyle.

Amid rapid changes today, many of us are competing for one common factor: Time. Whether it is work, health or happiness, we pressure ourselves by squeezing everything in the limited time we have and exhaust ourselves in the process. Time has become a critical factor in our lives and that’s why the ‘Smart Urban’ philosophy may seem far-fetched for people in this generation.

Beko has witnessed the changes in the modern lifestyle which focuses on balancing work and life. The new "urbanist lifestyle laundry solution" was introduced to Thailand at the Wash Your Excuses Away with Beko event where the new Beko AirTherapy washing machine was launched. 

Beko has always been on the lookout for ways to make customer’s lives easier, and we continue to offer innovative solutions for the urbanist lifestyle. The Beko AirTherapyTM machine will introduce a new era of laundry and will be the perfect choice for customers who prefer a washing machine with features that can solve their pain-points,” said Pornchai Trakultechadej, Asia Pacific Marketing and Product Management Director at Beko Thai.

Following the company’s mission to become a top-three player in the Thai home appliance market within 2020, Beko emphasises its plan to offer customers a variety of world-class home appliance solutions. The aim is to fulfill the demand of every household with high-quality products under the new brand direction of Healthy Living, empowering the new generations to a healthier, active life. 

“As Beko has become one of the fastest growing home appliance brands in Thailand, thanks to a fresh line-up of innovative products that suits everyone’s lifestyle, we also go beyond to educate and encourage Thai people to live a healthier life. Our innovative products and solutions ensure that our customers have all the information and technology-enabled equipment they need to support their lifestyle,” said Pornchai.

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